Бодрова О. А. Интернет-технологии в этнокультурном брендировании северного региона (на примере Мурманской области) / Бодрова О. А., Разумова И. А. // Ученые записки Петрозаводского государственного университета. – 2022. – Т. 44, № 8.

110 О. А. Бодрова, И. А. Разумова phenomenology, and visual and textual source analysis, taking into account the results of theoretical and practical research on the issue of territorial branding. The article explores certain Internet technologies used for the establishment and functioning of ethnic brands of Russia’s northern territories in comparison with the literary and visual methods of creating ethnic images in the “pre-Internet era”. It is revealed that the previous ways of constructing ethnic images of northern peoples for ethnocultural branding are reinforced by the intertextuality and discreteness of modern web information. The study concludes that Internet technologies play a leading role in the territorial and ethnocultural branding of the Murmansk region, but the low level of their development has negative impact on the ethnographic tourism in the region. K e y w o r d s : ethno-cultural brand, territorial brand, branding, image, ethnic community, Internet, technology, public institution, visual identity, northern peoples A c k n o w l e d g e m e n t s . The article was funded from the federal budget as part of the state task No FMEZ-2022- 0028. F o r c i t a t i o n : Bodrova, О. А., Razumova, I. А. Internet technologies for ethnocultural branding (the case of the Murmansk region). Proceedings o f Petrozavodsk State University. 2022;44(8): 105-110. DOI: 10.15393/uchz.art. 2022.841 REFERENCES 1. A n d e r s o n , B. Imagined communities: Reflections on the origin and spread of nationalism. Moscow, 2001. 288 p. (In Russ.) 2. G e e r t s , C. Thick description: Toward an interpretive theory of culture. Anthology o f cultural studies. St. Pe tersburg, 1997. Vol. 1. Р. 171-200. (In Russ.) 3. G o l o v n e v , A. V. , B e l o r u s s o v a , S. Yu . , K i s s e r , T. S. Web-ethnography and cyber-ethnicity. Ural Historical Journal. 2018;1(58):100-108. DOI: 10.30759/1728-9718-2018-1(58)-100-108 (In Russ.) 4. G o l u b c h i k o v , S. N . , P l i s e t s k y , E. E . , H e t a g u r o v a , V. S h . Prospects for the development of ethnographic tourism in the Arctic (experience of Berezovskiy district of the Khanty-Mansi Autonomous okrug). Service and Tourism Current Challenges. 2015;9(4):72-78 (In Russ.) 5. Z a m y a t i n , D. N. Culture and space. Modeling of geographical images. Moscow, 2006. 488 p. (In Russ.) 6. K a l m y k o v , А . А . Anthropology of the digital civiliztion. Philosophy o f communication: smart systems and modern communication and information technologies in education. St. Petersburg, 2013. P. 82-89. (In Russ.) 7. P i v n e v a , E . A . Photo-representations of the Ob Ugrian s’ ethnic culture. Bulletin o f Ugric Studies. 2018;8(4):716-728. DOI: 10.30624/2220-4156-2018-8-4-716-728 (In Russ.) 8. S a v e l ’e v , Yu . V. Features of the territory brand formation on the basis of its cultural and historical heritage. Proceedings o f Petrozavodsk State University. 2011;3(116):88-93. (In Russ.) 9. T i s k i n e k , A . K . Overtone and ringtone. Methodology and innovations in preserving and advancing of culture in Altai. Modern Science: Actual Problems o f Theory and Practice. Series “Humanities”. 2017;3:31-35. (In Russ.) 10. T h o s t o v , A . S h . Psychology of physicality. Moscow, 2002. 287 p. (In Russ.) 11. U t e h i n , I. V. The interaction between humans and smart artifacts: introductory remarks. Forum for Anthro pology and Culture . 2012;17:134-156. (In Russ.) 12. A n h o l t , S. , H i l d r e t h , J. Brand America: The mother of all brands. London, 2004. 192 р. 13. B a r t h , F . Ethnic groups and boundaries: the social organization of culture difference. Bergen, Oslo, London, 1969. 153 p. 14. K a v a r a t z i s , M . , A s h w o r t h , G . City branding: An effective assertion of identity or a transitory mar keting trick? Tijdschrift voor Economische en Sociale Geografie. 2005;96(5):506-514. 15. K o t l e r , P. , H a i d e r , D . , R e i n , I. Marketing places: Attracting investment industry and tourism to cities, states and nations. New York, 1993. 388 р. 16. P f a f fe n b e r g e r , B . Social anthropology of technology. Annual Review o f Anthropology. 1992:21:491-516. 17. Po s te r, M . Virtual ethnicity: Tribal identity in an age of global communications. Cyber society 2.0. Revisiting computer-mediated communication and community . California, 1998. P. 184-211. Received: 1 July, 2022; accepted: 17 October, 2022